Insomnia Cookies – A Late Night Treat For College Students

Insomnia Cookies – A Late Night Treat For College Students

Insomnia Cookies is a bakery chain that specializes in late night delivery of freshly baked cookies. Established in 2003 by Seth Berkowitz, the business has become popular among college students when they’re craving an after-hours treat or need something special for family members far away from home.

Strategic location targeting has allowed Insomnia Cookie to reach college students across America, particularly in states where half of college students live in dorms, on-campus housing or fraternity/sorority houses. This puts Insomnia within two miles of 50% of its target market – making it a go-to choice for those studying late at night or needing an after-hours snack.

College students represent a unique market segment with distinct needs, wants and demands from their working peers. Industries are starting to capitalize on these differences by researching and understanding this market’s behavioral patterns, which can then be used to predict spending habits and shape purchasing decisions.

To meet the demands of its customers, Insomnia Cookies has launched Cookie Magic – a membership program offering free local delivery and other exclusive perks. On National Cookie Day, Cookie Magic members can take advantage of an offer: present their membership card in-store or online while logged into their account to receive a FREE 6-pack of Insomnia Cookies!