Insomnia Cookies Near Me
Established in 2003 by Seth Berkowitz, a student at the University of Pennsylvania, Insomnia Cookies is an after-hours cookie bakery that offers pickup or delivery options. Their menu boasts classic favorites like chocolate chunk, snickerdoodle and sugar cookies as well as more adventurous flavors like peanut butter chip, oatmeal raisin white chocolate macadamia nut & s’mores.
The company began as a way to offer college students something warm and delicious after midnight. It quickly became a cult favorite among those who craved warm, freshly-baked cookies delivered directly to their doors day or night.
Their business model was straightforward: open locations near college campuses to appeal to a specific demographic of customers. This was an effective way to leverage both their brand’s name and word-of-mouth advertising, both of which are extremely strong on college campuses.
Insomnia Cookies has 235 locations nationwide, offering both bakery + delivery services. Additionally, the brand promotes itself through marketing partnerships by hosting sampling events and offering special deals for students.
Insomnia Cookies has an active social media presence with regular blog posts to promote their business and drive traffic to their website.
At Insomnia Cookies, a wide range of cookies and brownies can be ordered for pick-up or delivery. They offer catering and bulk packages of cookies, ice cream, brownies, as well as the classic cookie companion – cold milk. Furthermore, there are vegan and gluten-free options available on their menu.