Unbox Therapy – How to Create a Memorable Unboxing Experience
Unbox Therapy is an immensely popular YouTube channel that reviews various devices. Led by Lewis George Hilsenteger and Jack McCann, this team has amassed 18 million subscribers with 4 billion views to date!
Lewis Hilsenteger (aka Unbox Therapy) is a Canadian technology and unboxing YouTube content creator with 18.2 million subscribers and more than four billion views in his videos.
He is an accomplished videographer, having studied digital arts and photography before becoming a successful YouTuber. His enthusiasm for technology and unboxing style have earned him a loyal following.
Unboxing is an enjoyable and interactive way to share your passion for technology with others. It helps foster a relationship between you and your audience, which could lead to repeat business and increased brand loyalty.
When creating an unforgettable unboxing experience, ensure your branding and user experience are consistent across all channels. Furthermore, personalize the packaging as 80% of customers say they’re more likely to buy from brands with unique aesthetics and textures.
One of the most important considerations when shooting a product video is having the right camera angle. Many viewers enjoy watching videos with multiple points of views (POVs). Combining wide shots and closeups creates depth in the scene, adds interest, and highlights details not visible in one shot.